Jonathan Doornenbal
All cases
Guided MassageOwn platform · ongoing

Couples massage, guided step by step.

Guided Massage is a video course and app that teaches couples to massage each other at home. Together with Nicole I took it from idea to working product: from filming and editing the lessons to the website, the app and the campaigns on Meta and Google. Everything I do for brands, we test on our own product here first.

  • Concept
  • Directing & camera
  • Editing
  • Meta ads
  • Landing pages
  • AI creatives
2.9k131468
guidedmassageSponsored

I wish my partner did this more often. Now they can, step by step.

Try for free
9:41
Reels
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guidedmassageSponsored

He wants to, but doesn't know how. Two minutes in, he does.

Try for free
9:41
Reels
1.9k74302
guidedmassageSponsored

Then this is for you: couples massage, at home, no course needed.

Try for free
9:41
Reels
1.6k66240
guidedmassageSponsored

Twenty minutes, one voice guiding you, and a partner who melts.

Try for free
9:41
Reels
  • The Guided Massage website with a phone playing a lessonguided-massage.nl
  • Jonathan and Nicole checking a take on the gimbalBehind the scenes
  • The app: choose position, focus and music, then startThe app
  • Ad visual: a woman massages her partner's temples in bedMeta ad
  • Ad visual: a head massage on the couchMeta ad
  • A back massage during the filming of a lessonFrom the lessons
  • Ink drawing of a back, the house style of the creativesCreative
  • Jonathan and NicoleWith Nicole

Results

  • 3.2×ROAS on Meta
  • €19Cost per purchase
  • 198+Ads tested
  • 7.9%CTR best ad

My role

Co-founder. Content, product and performance marketing.

Visit guided-massage.nl

What I did

  • Wrote, filmed and edited the online course, with a voice-over you follow during the massage.
  • Built the website and app, from Stripe checkout to course player.
  • Meta campaigns from hook to conversion: vertical videos, carousels and hundreds of variants tested.
  • AI visuals in a house ink-wash style as creatives, out of a home-built ad studio.
  • A weekly AI review of the ad data, with alerts when something drifts.

Films

  • Lesson 1: what happens during a massageGuided Massage · Lesson
  • Lesson 5: a relaxed mood in 30 secondsGuided Massage · Lesson

Coffee?

Call, WhatsApp or email me. I reply fast.

Email meCall meWhatsApp

+31 6 28 18 20 09 · j.e.doornenbal@gmail.com