Vanilia
Video & Content Lead- There was
- No team, no guidelines, no way of working for video.
- I built
- Video branding, a workflow from briefing to delivery, the studio and a trained team.
- Now
- 20+ reels a month. Without me.
From concept to working platform.
Three times I started somewhere nothing existed yet. This is what stands there now.
Ecstatic DJ
Own platform- There was
- An idea: teach dancers to DJ for ecstatic dance.
- I built
- Three courses, sales pages with checkout and tracking, campaigns on Meta and Google, email flows.
- Now
- 1,200+ students in 40+ countries.
Guided Massage
Own platform- There was
- An idea: teach couples to massage each other at home.
- I built
- Course, website and app, an AI ad studio and a weekly AI review of the ad data.
- Now
- 3.2× ROAS on Meta. 198+ ads tested.
In short
1,168
Videos made
742
Meta ads run
€617,000
Ad spend managed
12
Years independent in content & marketing
How I work with AI
AI content loop: ad concepts → 24 ads, 0 shoot days
Ad data + AI: weekly review → alert on drift
Claude Code + Codex: site & app → from idea to live product
A/B testing: hooks, offers, pages → 198+ ads tested
Next: your brand → ?
Now
Available 2–3 days a week. Hybrid and flexible.
What you can use me for
Growth & campaigns
Meta AdsGoogle Performance MaxYouTube AdsFunnelsLanding pages & CROA/B testingEmail flows
Content
Content strategyConcept & storytellingVideo & ReelsMotion design & animationProductionSocial content
AI & automation
AI contentAI codingWorkflows & processesDashboards & reportingTracking · pixel & Conversions API
Tools: Claude Code · Codex · Midjourney · Higgsfield · ElevenLabs · HeyGen · Next.js · Vercel · Supabase · Stripe · Meta Business Suite · Premiere · DaVinci · CapCut · Adobe Creative Suite · Canva
Highlights
Twelve years of work for brands, creative agencies and my own projects. These are the ones I'm proudest of.
See the portfolio- 20222022
Video & Content Lead | Vanilia
At Vanilia, video was nothing yet: no team, no guidelines, no way of working. They hired me to build it from the ground up.
Bottom line → Developed their video branding and guidelines, set up the production process from briefing to delivery, built the photo/video studio, and trained the team so it keeps running without me.
- 20212021
Albert Heijn · BOON
Every video for BOON, Albert Heijn's online platform. Brand stories around coffee, together with Perla, Douwe Egberts and Lavazza.
- 2018 – now2018 – now
Fairtrade Original
The stories behind FTO's supermarket products, on location in eight countries, from Colombia and Tunisia to Lebanon and Morocco. From story and directing to the edit and delivering every Meta ad (1:1, 9:16, 4:5).
- 2015 – 20202015 – 2020
4th Musketeers
Four expeditions to Ecuador, Sri Lanka, Ghana and Tanzania. A finished video every day (same-day edits), shot and cut on the spot.
- 2014 – now2014 – now
Freelance content creator
The through line: clients like UWV, Sense of Place, Vinokilo, creative agencies and brands across the Netherlands (and a few abroad). Concept, camera, drone, directing, edit and increasingly running the ads myself.
- 2022 – now2022 – now
Ecstatic DJ & Guided Massage
Own projectsTwo platforms of my own, set up from zero: product, funnel, ads and the AI systems around them. What I do for brands gets tested here first.
- 2014 – 20152014 – 2015
HBO ALO
EducationSports academy. Hence the discipline.
Call me Jona
That’s what my friends call me. Born and raised in Leeuwarden, travelled the whole world, and now back again... with my wife Nicole.
A new chapter
I'm at my best when I get to figure out something new and set it up. First that was video, then ads, then funnels, and now more and more AI. I love understanding how something works and then building it or making it better. The ideal environment for me is one where that curiosity comes in handy.
A few things about me
- Hitchhiked across the USA at seventeen.
- Travelled around Europe in a self-built truck.
- Shot in 30+ countries, from Ghana to Colombia.
- Avid surfer, kitesurfer, snowboarder & padel player.
- Built websites and apps with AI.. This website too 😉
Coffee?
Call, WhatsApp or email me. I reply fast.