Jonathan Doornenbal
All cases
Vinokilo2024

A large-scale European Meta ads campaign for vintage by the kilo.

Vinokilo runs vintage kilo sales all over Europe. For a large-scale European Meta ads campaign I made the ads and event videos: fast vertical edits with a hook in the first second, from the lookbook to the 'not for sale, by the kilo' series, in variants per country.

  • Concept
  • Camera
  • Editing
  • Meta ads
3.8k142611
VvinokiloSponsored

Boots. Not for sale. By the kilo, though.

Tickets
9:41
Reels
2.7k117402
VvinokiloSponsored

Vintage by the kilo. This is what the day looked like.

Tickets
9:41
Reels
  • Model against an orange backdrop, with the weight of her outfit on screenMeta ad
  • Still from the Boots, not for sale adMeta ad
  • Visitor at a Vinokilo eventCommunity
  • Racks of vintage at a Vinokilo eventThe event
  • Model on a bridge, from the lookbookLookbook
  • Still from the event recapRecap

Results

  • 2.4%CTR
  • €0.18Cost per click
  • 500K+Views
  • 139Ads delivered

My role

Concept, camera and editing of the campaign.

What I did

  • Oversaw the entire production of the large-scale Meta ads campaign.
  • A series of Meta ads around price, community and the event itself.
  • Vertical event recaps and lookbook videos for the collections.
  • Variants per market, so one shoot could run in several countries.

Films

  • 959 gramsVinokilo · Meta ad
  • CommunityVinokilo · Meta ad
  • The eventVinokilo · Meta ad
  • LookbookVinokilo · Lookbook

Coffee?

Call, WhatsApp or email me. I reply fast.

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+31 6 28 18 20 09 · j.e.doornenbal@gmail.com